Novus Plywood
A practical plywood identity system built around recognition, consistency and transparent product testing.
- Contribution
- Brand identity, UX/UI, Framer website, catalogue, testing strategy and social content
- Team
- Bobby and Ashish, Product and Industrial Designers · Nilsha, Graphic Designer
- Context
- June 2023–July 2024 · Collaborative project
- Audience
- Trade partners, builders, retailers and material buyers
Industry-grade comparisons with competitor products became public proof of quality, then informed the identity, catalogue, social content, website and trade communication. The business lacked a consistent, recognisable presence in a functional category where quality claims were difficult for customers to assess.
The business lacked a consistent, recognisable presence in a functional category where quality claims were difficult for customers to assess.
Test and document the product, publish clear proof, create a recognisable core mark and translate the system across trade, sales, social and digital applications.
The brand built greater visibility and credibility through transparent testing, a consistent identity, a new website, catalogue, social presence and WhatsApp marketing.
Show the proof
Conducted and recorded comparative plywood tests to make product quality visible.
Design for distinction
Used material understanding and print applications to make the brand recognisable in a functional category.
Build for practical use
Translated the identity across catalogue, website, social content, sales and trade touchpoints.
