Flowers & FARMERR
A rebrand connecting a flower business more directly to its growers through one coherent story, identity and customer experience.
- Contribution
- Project lead · Strategy, research, rebrand, packaging and Shopify UX/UI
- Team
- MADLAB · Dhvani and Archi, interns · Anusha, Developer · Nilsha, Graphic Designer
- Context
- 2023–2024 · Collaborative client project
- Audience
- Customers buying flowers for themselves or others and engaging with the brand online
Research with customers and competitors helped centre the farmer, clarify flowers for self and others, and extend the refreshed brand into packaging and a Shopify experience. The identity and storytelling felt like separate communication pieces and lacked one coherent centre across customer touchpoints.
The identity and storytelling felt like separate communication pieces and lacked one coherent centre across customer touchpoints.
Make the farmer and product origin central, simplify the offer into self, gifting and seasonal collections, and carry the refreshed system through packaging, communication and ecommerce.
Published a refreshed brand and Shopify experience that the client described as a fresh approach compared with the previous visual presence.
Centre the grower
Used the farmer and product origin as the story connecting the offer and brand.
Clarify the offer
Structured collections around flowers for self, flowers for others and seasonal moments.
Carry one system throughout
Translated the strategy into identity, packaging, communication and Shopify touchpoints.
